CIRCUIT LA CORSE / SAN DIEGO / MILAN, 26 April — Mad Men depicts a time, a couple generations ago, when we knew that smoking was dangerous, but it was relatively new news, and like Ronald Reagan or George W. Bush pretending Global Warming didn’t exist, Don Draper and his world could ignore the reality of their lifestyle. Today sitting is the new smoking. In the developed world, in the information economy, our work, our play, our education, our entertainment, all take place, in a large part, in front of a flat screen. And when we’re in front of a flat screen we tend to be sitting.
To our eyes in 2012, we can watch Don Draper and, if we like, see all the sexiness his smoking embodies. But we can also watch and imagine his voice altered by emphysema or his hair by chemotherapy. However our 2012 eyes do not yet see a person sitting in a chair and working at a flat screen as a self-destructive act. If you surf the web you’ll find many videos detailing the effects of sitting, and many showing off treadmill desks, from expenisve desks from high-end office furniture makers to inexpensive DIY ones. One of my favorite videos is one of the simplest, a 5 minute Ignite San Diego talk by Ernesto Ramirez in which he implores his audience to
From Ernesto in San Diego, we move to Sara Rosso in Milan. She’s a food blogger, Automattic’s manager of VIP Global Services, and the organizer of the 2nd annual WorldWide WordPress 5k run/walk. The WWWP5k is a “virtual 5k,” meaning that it’s not a big group running down one street at the same moment, but people across the globe running down many streets, united by the goal of a more healthy lifestyle and the WordPress platform.
VB/CO decided to virtualize the virtual 5k. Actually to virtualize it twice. We’ve chosen to bring the WWWP5k to the virtual world, walking or running a 5k course that starts and ends at Circuit La Corse in Meewalh on the Second Life Mainland. And also to try to stand or do aerobics or use a treadmill (with your “walk” finger on your wireless keyboard or game pad)
We were inspired by Sara’s call to move, but you can’t do that and blog about it at the same time, so they’re serial activities. By combining Sara’s call with Ernesto’s call we’ve made them parallel processes in the VB-CO-WW-WP-5k! 🙂
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