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Happily Ever Avatar – New Documentary Now Casting!

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Back2Back productions

Show your love in a new Documentary!

My name is Toni, and I work for a British TV company called Back2back, based in Brighton UK:

We are currently making a documentary for Sky Living about relationships that start in online communities such as Second Life, with a working title of Happily Ever Avatar. The programme is a completely positive documentation of these relationships, where we look at relationships that have blossomed through online gaming, with players falling in love through their avatars and going on to have meaningful, committed relationships in the real world. It will look at unconventional relationships in a counterintuitive way, overturning many of our prejudices and misconceptions with honest storytelling. It will challenge us to realise that committed, successful relationships can embrace the unusual .

Happily Ever Avatar

Here's an example of the kids of documentary we've made before.
Here’s an example of the kinds of documentary we’ve made before.

It’s set to be a heart-warming series celebrating dating and relationships in the 21st Century. The theme is very much about love conquering all, and showing the incredible lengths couples that meet online go to in order to become a real life couple. I am currently seeking couples of all sexualities and background to take part in the programme. The only prerequisite is that one person in the relationship must be based in the UK.

If you’d be interested in taking part, or would like to help with research, leave a comment here, or send a quick email to


I'm a researcher at BACK2BACK Productions ltd. Back2Back was founded by David Notman-Watt in 2003 and is a wholly independent, full service TV production company, offering a formidable production and development team, and top-of-the-range edit and filming facilities. Simply put, we aim to create innovative and exceptional factual television for both the UK and international broadcasters.

1 thought on “Happily Ever Avatar – New Documentary Now Casting!

  1. Sounds like a very interesting project! I know some people do find great relationships via virtual worlds. I thought that was kind of crazy at first – why talk to someone who might be on the other side of the globe, when you could use, OK Cupid, etc, to find someone within a few kilometers of you? Why use a VW as a “dating app” when you could use a dating app as a dating app??

    The explanation that someone once offered me is that they felt that dating sites inevitably focused on superficial qualities first, and only later did you get to explore more meaningful connections, whereas a virtual world populated with avatars let you explore deeper connections sooner.

    I”ll spread your post around in-world. Best wishes finding couples! If you have a minute anywhere down the road, we’d love to hear a brief update from you! πŸ˜€

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